GRIT (Gathering Residents to Improve Technology)
Inclusive User Experience Research, Design, and Testing
Technology that’s built with users works better. But far too often, digital products are designed and tested in ways that excludes important voices. That’s why we created GRIT, a user research and usability testing service that connects technology creators from across sectors with diverse and underrepresented communities across Canada.
GRIT's mission is to put the 'us' back into usability testing.
How it Works
A truly representative community
GRIT's community includes residents from all corners of the country. Our testers represent a diversity of backgrounds, lived experiences, abilities and technical skill levels.
A bespoke testing experience
No GRIT project is the same. We work closely with clients to scope and design tests, and to connect them with the users they need to hear from.
Tests that respect users
Whether in person or remote, GRIT tests are designed to make users feel comfortable and respected. Our high-trust environment results in unique feedback that can make digital products work better, and for more people.
Privacy is paramount
"The benefits of working with GRIT to ensure diversity in our research extend beyond fulfilling our values, into actionable insights that drive product impact."