Gathering Residents to Improve Technology
Technology that’s built with users works better. But far too often, digital products are designed and tested in ways that excludes important voices. That’s why we created GRIT Toronto, a usability testing service that connects technology creators from across sectors with diverse and underrepresented communities in Canada’s largest city.
GRIT Toronto's mission is to put the 'us' back into usability testing.
How it Works
A truly representative community
GRIT Toronto's community includes residents from all corners of the city. Our testers represent a diversity of backgrounds, lived experiences, abilities and technical skill levels.
A bespoke testing experience
No GRIT Toronto test is the same. We work closely with clients to scope and design tests, and to connect them with the users they need to hear from.
Tests that respect users
Whether in person or remote, GRIT Toronto tests are designed to make users feel comfortable and respected. Our high-trust environment results in unique feedback that can make make digital products work better, and for more people.
"The benefits of working with GRIT to ensure diversity in our research extend beyond fulfilling our values, into actionable insights that drive product impact."